Numerous factors highly determine a business’s growth and expansion. For small companies and startups, it’s even more challenging. Sometimes, it’s normal to feel like the company is stagnating. However, the question is, what are you doing about it? Do you sit there and watch as you sink or do you dust off yourself and keep your eyes on the price?
Here are some suggestions for the business that could make it more successful:
1. Check on Customer Service
Did you know that an estimated $62 billion is lost by U.S. Businesses every year? According to NewVoiceMedia, this money is lost due to poor customer service. Well, as shocking as it is, it goes to show how treating your clients is a big deal. A sure way of gauging if your customer service is okay is the number of clients returning.
People will often come back if they think your products or services are excellent. Always treat your clients and potential ones delicately. Train your employees to be polite to the clients and be friendly. These small gestures are what will keep them coming back.
2. Employee Motivation
Good customer service goes hand in hand with employee motivation. How you treat your employees will always reflect when they are dealing with clients. Here are some pointers you can consider to make them feel appreciated.
• Congratulate them when they make a sale
• A salary increment comes in handy as well
• Team building excursions to help them relax
• Know each one of them by name if possible (especially if the business is not big)
• Assign them duties and commend them when they accomplish it
These small gestures go a long way in making the company a success.
3. Your Business Reviews
How are your reviews online? Before clients decide to purchase products from the business, they may opt in looking at your business reviews. These reviews help make them decide if they want to shop there or not. As such, seek to build your credibility online.
Make sure your products/services are of high quality. Always respond to people’s queries. Get involved in community service; provide what you offer to the locals as they are the people who will help to market the business. You will find that your networks help bring in more business. This is the power of networking.
4. Optimize your Website
With advanced technology nowadays, it’s almost a crime to have no online presence. One of the must-haves is a website. A good website helps you get more interested parties as everything you do is there on the site. Hire a good web designer who will assist in making the site look professional which is one of the things that attracts people to the site.
A good logo, business name, testimonials from customers will help push the ROI.
5. Social Media Strategy
More than 3 billion people globally use social media on a monthly basis. These numbers show how social media is a goldmine. Every business should at least have one social media account even if it’s Facebook or LinkedIn. Build a workable social media strategy and see how it relates to the business revenue.
First, you need to clearly know your target market. If it requires you to get a social media manager, then do it. They are familiar with the ropes and how to optimize the page to attract people. Posting frequently helps draw potentials too. Also, answering their questions makes them know that you acknowledge their presence.
Before identifying what kind of strategy to use, look at your competition. What are they doing? Get to know some of their weaknesses and capitalize on offering unique services and products.
6. Track your Business Expenses
Every business owner aims to break even and make profits. As such, it’s essential to ensure that you keep tracking the business expenses. The process can be tedious, but there are ways to make them less time-consuming. Look for apps that help in expense tracking or get a good bookkeeper or accountant who will help keep track.
Sometimes, you may even end up using personal cash just to see the business flourish. In this case, you end up using credit cards which could lead you into so much debt. Here’s some insight on reducing these credit card bills https://www.crediful.com/reduce-credit-card-bill/.
Have a set time during the year where you review all the significant costs. Look for ways to cut them down even if it means relocating to a cheaper place or reducing the business cars.
For every business to be successful, there needs to be some strategy. The above are just some useful tips that you could incorporate and see the results.