If you have always been a DIY’er, it’s likely that starting an Etsy shop has crossed your mind at some point in your life. But maybe something has been holding you back, like too much competition or feeling as if there is not even return on your investment. If you’re still willing to face these challenges and start a shop of your own, here’s what to keep in mind.
Develop the product – Obviously this is probably something that you have already done if you’re wanting to start an Etsy shop, but developing a product that you feel people will want to buy is the first step. With this comes lots of research into your competition on the Etsy platform – you need to check out other shops that are selling similar products to see how you can go above and beyond to make your product better.
Photos, photos, photos – On Etsy, your product’s worth will be initially judged by the quality of your photos. This means quality photos are a must, and they should accurately represent the product that you are selling. Along with accurate photographs comes an accurate description. In other words, be sure to describe the product exactly as your customers will receive it.
Branding is key – You’ll want to brand your shop in a way that people will remember. You need to set yourself apart from your competition, so create a brand name that will get you noticed. Create a logo that is associated with your shop and also incorporated into your product’s packaging.
Promote your product with a mix of different outlets – Do not rely solely on word of mouth as your Etsy shop marketing strategy. If you want a successful shop, you’ll need to utilize a variety of marketing techniques, including SEO and social media.
Get to know your customers – If a customer has feedback, LISTEN! Get to know what the customers are saying about your product, because this is the best way to make it better. If you listen to your customers and really try to connect, they’ll feel that you care about their opinions and keep buying your products. You want to be sure your customers have a great experience with your shop, or else they’ll turn to your competition.
There is a lot of competition on Etsy and other similar websites, but this should not keep you from starting your own shop if it’s something you’re passionate about. Keeping these tips in mind will help you get that much closer to selling a successful product, and hopefully allow you to start making money today!
You should know that the formula shown for Etsy would work well for most businesses. No matter what you’ll have to sell a product or a service. You’ll also want to make brand so your company stand out from the rest. People often pay higher for brands they like and trust so besides the product, your branding is something important to think about as well.